1.
Where the client was getting stuck
A copywriting company was having difficulty finding the time and objectivity to get a new website sorted out.
What we put in place
We sourced an appropriate web developer and designer, worked with the client to put together a brief, and kept a tight rein on the project throughout development, testing and launch.
How things took off from there
During the lifetime of the project, the client was free to concentrate on running their company. Once the website was launched, it provided a perfect brochure site consonant with client’s branding and carrying forward their marketing aims.
2.
Where the client was getting stuck
A graphic design and print management company had registered domain names for their website, but two years down the track was still no nearer getting a website up and running.
What we put in place
Working with the client, we developed a clear brief, identifying their core message, client base and service provision. Within agreed time scales, the web site was designed, built, copywritten, launched and adjusted.
How things took off from there
From launch, the website began to bring in new business, extending the client’s market share, developing their client base and adding to their bottom line. Their first on line enquiry came within 2 weeks of web launch.
3.
Where the client was getting stuck
A nationally-recognised specialist provider of acoustics consultancy services needed to maintain and extend their standing and increase market share, while continuing to service their existing client base and carry the management team with them in developing the company vision.
What we put in place
The Project Managers carried out a brand exercise to maintain standing within the wider market. They set objectives, outlined goals and brought together specialist services, to manage from conception to launch a new, streamlined, easy-to-navigate website, accessible to specialist technicians and lay enquirers alike. The brand was then carried forward through the establishment of a structured support system for supplying print materials and web maintenance. The head offices were redecorated under tPM’s guidance to reflect renewed, focused corporate identity. The Project Managers continue to work with the client regularly to monitor and maintain brand integrity.
How things took off from there
The company has benefited from recognition by other industry and related industry professionals of the company brand, had its web site score pole position in the industry rating in 2006 and third in 2008, and has shown turnover increase of at least 10% for 3 years..
4.
Where the client was getting stuck
Leading manufacturers of hand-made window blinds needed to carry over their design flair and understanding into an unfamiliar field when they needed to develop a pattern book and sales folder.
What we put in place
The Project Managers undertook practical organisation and management of contractors to conduct a photo-shoot, and then oversee the production of a folder and combination book generating material for further advertising campaigns and leading trend of improved marketing presentation techniques for US and European market.
How things took off from there
The company went, using these resources, to win a contract with a US company to supply hand-made blinds worldwide.
5.
Where the client was getting stuck
A newly-established flower shop with a unique selling point was unsure how balance the needs of two very different markets.
What we put in place
After close consultation with the client, The Project Managers enabled the client to identify and clarify their USP (providing country-garden style cut flowers) and went on to develop the brand within the constraints of the available budget, maximizing impact through developing local visibility (a vehicle wrap) and national presence (a website).
How things took off from there
The business has shown increasing turnover and profits month- on- month consistently over 2 years and have extended their commercial premises, nearly doubling their selling space.
6.
Where the client was getting stuck
A city-centre beauty spa with a loyal clientele was seeking ways to increase footfall to increase their customer base.
What we put in place
The Project Managers identified an unused resource within the client’s premises, and organized, monitored and managed a year-long rotating exhibition of works by local artists, so increasing visitors and appealing to a wider and entirely new group bringing in to the premises a new range of potential clients.
How things took off from there
The company benefited from much increased footfall, as well as raising their profile and reputation with their target market and the community at large.